Glossary

White-label menu / app

A dispensary's own online menu and branded consumer app, fed by live stock from its POS, on its own domain. Orders still ring in the POS so the state receipt is created there.

A white-label menu keeps the customer relationship with the store. It is aimed at single stores that rent a menu from their POS vendor and lose the customer relationship, chains that want one brand across stores on different POS systems, and operators switching POS who don't want to lose their online customers.

Prices and stock come from the POS adapter, and potency and terpenes come per package from Metrc or NMS2S lab results, never from a catalog average. The branded app has an age gate and no third-party pixels, and a claims linter runs on every description, banner and push.

Because the menu, domain, app and customer accounts sit in BudAlly, switching POS changes the adapter underneath, not the storefront. Store pages, product pages and local schema sit on a domain the store owns, and the menu stays indexable.