Glossary

Content kit (brand)

A brand's approved images and copy with a source license, from which retailer menus and syndicated listings draw. Expiry takes assets down with a 7-day warning.

For a store, the content kit is where the product photos and descriptions on its menu come from. Retailers' menus and listings pull only from the kit, so each image and line of copy arrives with the license on file rather than being lifted from the web.

A brand uploads its images and copy once, with scope, territory and expiry, and the copy runs through the claims linter before it reaches a menu. When BudAlly drafts catalog copy for a store, it works only from brand content kits and factual fields, uses images only with an active source license (no web search, no stock), and blocks health claims, kid appeal and "free" before a human sees the draft.

On the brand side, licensed content kits sit alongside the brand portal and promo settlement in the Network plan, so the same brand that settles promo claims with a retailer also supplies the assets that retailer's menu shows.