Glossary
Consent proof
The record that a customer agreed to marketing on a channel: channel, timestamp, source, text version and evidence. A boolean 'opted in' with no timestamp is not proof and is treated as unknown.
Why it matters for operations: marketing to someone who did not agree is a risk, and being unable to show that they did is the same risk. A record that holds the channel, time, source, wording version and evidence can be produced when someone asks.
Example: two members both show opted in. One has an email consent captured at sign-up with the form text version and a timestamp, the other has only a checked box. The first can be messaged by email, and the second is treated as unknown until consent is captured properly.
Where this comes up on budally.com
Related terms
- TCPA
The US Telephone Consumer Protection Act, which governs consent for marketing texts and calls. Separately, carrier content rules restrict cannabis messaging on every SMS route (see 10DLC); BudAlly sends no SMS without proven consent and a registered campaign.
- 10DLC
Ten-digit long code: the US carrier registration regime for business texts sent from ordinary phone numbers. Carrier content rules prohibit cannabis and CBD messaging on 10DLC, toll-free and short-code routes, even where the product is legal in the state.
- Loyalty gap
Identified POS buyers who are not loyalty members. Recovery splits them by consent proof: proven marketing consent → email invite with holdout; transactional only → receipt line; no record → counter prompt.