Glossary
TCPA
The US Telephone Consumer Protection Act, which governs consent for marketing texts and calls. Separately, carrier content rules restrict cannabis messaging on every SMS route (see 10DLC); BudAlly sends no SMS without proven consent and a registered campaign.
Why it matters for operations: a marketing text or call needs proof of consent before it goes out, and the proof has to be retrievable later. A record with a channel, a timestamp and a source is evidence, while a yes-or-no field is not.
Example: a loyalty export lists members as opted in, but the consent field has no timestamp or source for many of them. Those members are treated as unknown, so the campaign is limited to the ones with proof and the rest are asked at the counter.
Where this comes up on budally.com
- Loyalty & wallet
- Can a dispensary text its customers? 10DLC, SHAFT-C and the channels that actually work in 2026
- A checkbox is not consent: what proof looks like for cannabis loyalty and SMS
- The loyalty gap: where a dispensary loses members between visit two and visit three, and the compliant way to win them back
Related terms
- 10DLC
Ten-digit long code: the US carrier registration regime for business texts sent from ordinary phone numbers. Carrier content rules prohibit cannabis and CBD messaging on 10DLC, toll-free and short-code routes, even where the product is legal in the state.
- Consent proof
The record that a customer agreed to marketing on a channel: channel, timestamp, source, text version and evidence. A boolean 'opted in' with no timestamp is not proof and is treated as unknown.