Glossary
10DLC
Ten-digit long code: the US carrier registration regime for business texts sent from ordinary phone numbers. Carrier content rules prohibit cannabis and CBD messaging on 10DLC, toll-free and short-code routes, even where the product is legal in the state.
Why it matters for operations: every business that texts from a 10-digit number registers its brand and each campaign through The Campaign Registry, and carriers review the content. Cannabis sits in the restricted SHAFT-C group (sex, hate, alcohol, firearms, tobacco, cannabis), and carriers apply federal law rather than state law, so registration does not open SMS for a dispensary.
Who it covers: dispensaries, delivery services (including order and delivery notifications), CBD and hemp shops, and cannabis brands. Messaging providers state that cannabis, CBD and hemp-derived content is blocked on every US route; a rejected campaign is not fixed by re-filing, and traffic that gets through can be filtered without notice.
What stores use instead: email with recorded consent, push notifications from the store’s own app, and prompts at the counter or on the receipt. BudAlly sends no SMS without a registered campaign and proven consent on that channel.
Example: a store plans a reorder reminder to loyalty members. The reminder goes by email or app push to members with proof of consent on those channels; members with no proof are not messaged and are asked at the counter instead.
Where this comes up on budally.com
Related terms
- TCPA
The US Telephone Consumer Protection Act, which governs consent for marketing texts and calls. Separately, carrier content rules restrict cannabis messaging on every SMS route (see 10DLC); BudAlly sends no SMS without proven consent and a registered campaign.
- Consent proof
The record that a customer agreed to marketing on a channel: channel, timestamp, source, text version and evidence. A boolean 'opted in' with no timestamp is not proof and is treated as unknown.