Glossary
Loyalty gap
Identified POS buyers who are not loyalty members. Recovery splits them by consent proof: proven marketing consent → email invite with holdout; transactional only → receipt line; no record → counter prompt.
Why it matters for operations: a buyer who is identified at the register but absent from the loyalty list is a missed relationship, but contacting them without proof of consent is a risk. The gap is therefore split by what the store can prove, not treated as one list.
Example: a store finds identified buyers who are not enrolled in loyalty. Those with marketing consent on record receive an email invite with a holdout group, those with transactional contact only get a line on the receipt, and those with no record are asked at the counter.
Where this comes up on budally.com
- Dispensary POS comparison 2026: Dutchie vs Treez vs Flowhub vs Cova vs BLAZE, judged on what an operations team actually needs
- Dutchie alternatives in 2026: switch POS, or keep Dutchie and add a layer
- Loyalty & wallet
- A checkbox is not consent: what proof looks like for cannabis loyalty and SMS
- The loyalty gap: where a dispensary loses members between visit two and visit three, and the compliant way to win them back
Related terms
- Consent proof
The record that a customer agreed to marketing on a channel: channel, timestamp, source, text version and evidence. A boolean 'opted in' with no timestamp is not proof and is treated as unknown.
- Holdout
A randomly selected share of an audience (BudAlly default 10%) that does not receive a campaign, so lift can be measured against it. Campaigns ship with one; lift is reported with a confidence interval or 'not significant'.